Case Study: Minnesota Wild Maximizes Premium Revenue and Engagement
See how NHL team Minnesota Wild boosts personalization and engagement efforts to help sell more premium seating in our case study using fewer people, systems, and tools.
How Minnesota Wild 10X’s Premium Seating Revenue Using Wavework!
Minnesota Wild is a leading NHL franchise. With dozens of sponsors, thousands of employees and contractors, and millions of fans, maintaining high-occupancy stadium presence on game days with high VIP visibility is critical in this crowded entertainment space.
To provide many thousands of premium seating guests the best service on game days, Minnesota Wild grew its Sales, Support, and Experience management teams, yet needed more automation and process.
The Challenges: Tribal Knowledge, Manual Tasks, DIY Technical Debt
As with many larger organizations, tribal knowledge in Suite experience management, Food & beverage, and Merchandise teams, silos grew both between teams and even among team members. Coupled with the many repetitive and manual tasks, such as manual customer request management, order changes, issue escalations to text versus in a central system etc., made game days response times slow and stressful for all involved.
Minnesota Wild looked at several tools some of which had nice visuals or communication features though were laden with heavy costs, training, or had a slow/cumbersome UI and UX…
All in all, a fair amount of work to get to a barely satisfactory premium customer solution, so Minnesota Wild ending up DIYing an admin console.
Again, like many organizations, executives were not getting the team utilization they had hired for, while staff were frustrated by poor productivity and chaotic game days.
Getting Up and Running: Mobile and SaaS, Integrations, and Self Service Make It Easy
Built on a mobile app and SAAS-delivered platform with technical consulting for any required integrations, we were up and running internally in minutes. The open platform made it easy for our Suite guests to also get value quickly.
Being fully self service for Suite guests, whether for food & beverage, merchandise, or general requests, Wavework provided a key benefit and differentiator for Minnesota Wild premium guests.
Beyond Suites into Loge Experience Management
Minnesota Wild management quickly knew Wavework benefits extend well beyond Suite requests on game day to ongoing experience management of premium guests through the season and into the off season. So much so, that Minnesota Wild are now using Wavework for Loge guest management to gain further efficiencies in repeat customer sales, Food & Beverage, and task automation.
Great Support When Needed
Not much support was needed from Wavework as the app and website are both intuitive and easy to use. Where we needed, we were able to get technical and product level support easily and quickly from the Wavework team.
Boost Your Return On Experience: Try Wavework Today
Wavework is a SAAS-delivered solution so is easy to roll out quickly and starts providing value right away, plus onboarding has a near zero learning curve since it’s based on open technologies.
Request Wavework access below to start using the free trial to learn the capabilities of the tool. Once you’re ready, Wavework gives a single click promotion to go live into your environment.
Request A Demo to Boost Your Suite and Premium Segment Revenues.
Award-winning software platform Wavework was created to redefine the premium customer service experience with a one-stop hub to accelerate productivity, performance, and profits for sports teams, leagues, and event venues. Wavework empowers team and event employees to maintain visibility, speed, and consistency for their more sophisticated clientele with predictive analytics, multi-channel promotions, and service automation, all with easy integration into existing systems.
PlatForce is a leading business building platform that helps organizations power growth with monetization and insights. Rapidly identify and validate demand with engagement, automation, and insights to help predict new sales channels, segment premium audiences, and monetize new digital business services. The company is headquartered in Miami with offices in Oslo, New York, and San Francisco.