In the realm of pharmaceuticals, customer experience (CX) may not have its Olympic games, but the stakes are just as high. Platforce’s recent webinar, moderated by Stefan Repin and Juliana Maria Kreisel, explored this competitive arena, focusing on how companies can excel in CX. The panel included:
- Michelle Bridenbaker, Global Medical Information Lead at Recordati
- Alex Jijie, CEO at Digitalya
- Mehrnaz Campbell, Founder and CEO at Cheemia
Key Insights from Industry Leaders
Michelle Bridenbaker shared insights into integrating AI and maintaining a human touch in CX strategies. She emphasized the importance of balancing technological advances with human-centric service, noting, “Perfection only happens when you fall so many times and figure out how to get up. It’s about recovering from those falls and improving.”
Alex Jijie, CEO of Digitalya, discussed the challenges and rewards of implementing digital transformations within the pharma industry. He highlighted the importance of adapting to changing customer needs and the role of digital tools in enhancing customer interactions.
Mehrnaz Campbell addressed the shifting landscape of social media and its impact on CX. She pointed out, “Sometimes in working in pharma, we’re seeking perfection, but perfection is achieved through learning from failures and continuous improvement.”
Measuring Success in CX
The webinar explored various metrics for measuring the success of CX initiatives. From traditional KPIs to innovative methods like social listening, the discussion underscored the need for metrics that reflect real improvements in customer satisfaction and engagement.
Building a Customer-Centric Culture
Creating a customer-centric culture within pharma was a major theme. Speakers shared strategies for embedding customer-focused values at all levels of an organization, ensuring that every team member understands and contributes to the overarching goal of exceptional customer service.
Leveraging Digital Advancements
With advancements in AI and digital platforms, pharma companies have new tools at their disposal to enhance CX. The panel discussed the integration of these technologies into existing frameworks, ensuring they complement rather than complicate the customer journey.
Conclusion
The “Olympic-Level Customer Experience in Pharma” webinar provided valuable insights into the evolution of CX in the digital age. As companies strive to enhance their customer interactions and stay ahead of trends, the lessons shared by industry leaders like Bridenbaker, Jijie, and Campbell offer guidance and inspiration for navigating this dynamic field. With the right strategies and tools, any pharma company can aspire to a gold-medal-worthy customer experience.
Discover more and watch the full webinar here.