Clicks vs. Connections: Human and E-Commerce Engagement
date December 19, 2024
Welcome to a special edition of Pharma Insights: "Engagement in Focus!" In this 3-episode series, our outstanding panel will guide us through an in-depth analysis of customer engagement in the pharmaceutical industry.
In this first episode, we will explore the duality of human-driven versus e-commerce-driven customer engagement. With digital channels rapidly growing, how do we balance the authenticity of human connections with the convenience and scalability of e-commerce? Our expert panel will examine the factors driving this shift and how both approaches can complement each other in the evolving healthcare landscape.
Stefan Turnwald Founder, Speaker, and Customer Engagement Enthusiast
Claude Waddington MD, Principal Consultant, ComEx Strategy The Palindromic
Florent Edouard Global Head of the Digital Accelerator Sanofi
Stefan Repin Head of Marketing Platforce