The realm of pharmaceuticals is rapidly evolving, propelled by advancements in artificial intelligence (AI). A recent webinar hosted by Platforce, moderated by Juliana Kreisel, Events Manager, and Stefan Repin, Head of Marketing, delved into this topic with insights from esteemed industry leaders. The panel included:
- Marco Andre, Global Head of Marketing & Gen AI Excellence at Novartis.
- Manuel Mitola, MBA, Sr. Manager of Omni-channel Marketing and Digital Transformation.
- Florent Edouard, SVP, Global Head of Commercial Excellence at Grünenthal Group.
Strategic Deployment of AI for Pharma Marketing and Sales Excellence
Marco Andre opened the discussion by emphasizing AI’s pivotal role in refining go-to-market strategies, stating, “AI helps us understand and refine our go-to-market strategies, making them more dynamic and responsive to real-time market conditions.” His insights highlighted the necessity of AI in adapting to rapidly changing environments and ensuring sustained commercial success.
Manuel Mitola discussed the impact of AI on omni-channel marketing, pointing out the speed and efficiency it introduces: “AI dramatically enhances our ability to process data and generate insights, allowing us to be more agile and responsive in our marketing efforts.” His observations underscored the potential for AI to revolutionize marketing strategies by providing deeper, actionable insights at an unprecedented pace.
The Evolving Role of Medical Science Liaisons in an AI-Driven Era
Florent Edouard addressed the changing landscape for Medical Science Liaisons (MSLs), noting their increased reliance on AI for delivering timely data to healthcare professionals. “MSLs are increasingly relying on AI to provide timely and relevant data to healthcare professionals, enhancing the overall communication and effectiveness of pharmaceutical marketing,” he explained. This shift highlights the critical role of AI in bridging the gap between clinical developments and market needs.
Insights from the Experts
During the webinar, Marco Andre also touched upon the challenges of implementing AI, noting the resistance that sometimes arises within organizations: “The integration of AI allows us to engage with healthcare professionals on various digital platforms, optimizing our interaction based on their preferences and behaviors,” illustrating the personalized approach AI facilitates.
Florent Edouard further elaborated on the practical applications of AI in creating targeted marketing strategies: “AI’s ability to analyze large datasets allows us to identify key trends and opportunities in the market, which can then be leveraged to tailor our strategies more effectively,” he shared.
Empowering Pharma Professionals with AI Insights
This webinar provided a comprehensive exploration of AI’s role in transforming commercial strategies in the pharma industry. The detailed discussions and case studies presented by the panelists offered actionable insights for industry professionals eager to harness AI technologies to enhance their operational strategies.
For a deeper dive into these discussions, the full webinar can be accessed at Platforce’s webinar page.
The session not only highlighted the benefits and challenges of adopting AI in the pharmaceutical industry but also provided a roadmap for organizations looking to leverage AI for commercial excellence. The blend of expert opinions and practical examples presented a valuable resource for industry professionals aiming to integrate AI into their commercial strategies effectively.