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The conversation highlighted the importance of adapting sales strategies to local contexts. In different markets, the approach to sales force effectiveness can vary significantly, necessitating a deep understanding of local regulations, healthcare practices, and patient needs to tailor strategies accordingly.
The webinar spotlighted the critical need for integration between sales and marketing within the pharmaceutical industry.
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"To take the opportunity and improve the shortcomings in digital health, Xolomon needed a solution like Platforce that would help come up with a multichannel approach with the right content in the right channel."
Takeshi Nakauma
Founder & CEO
- XOLOMON -
"Platforce is a CRM integrated with an MCE and able to generate actionable insights to further empower reps and drive business."
Ada Liu
Sales Force Effectiveness Manager
- DANONE -
