From Data to Decisions: Unlocking Powerful Customer Insights in Pharma

In the fast-evolving pharma industry, customer insights are the cornerstone of strategic decision-making—but how can companies ensure they’re capturing the RIGHT insights and turning them into action?

Join Ellie Thomas, Ben Keppie, and Stefan Repin for a dynamic discussion on Customer Insights Generation. This session explores how field teams can shift from execution-focused roles to becoming insight generators, the evolving balance between digital and traditional methods, and best practices for driving measurable impact from data.

Whether you're in pharmaceuticals, medical devices, or consumer health, this session will provide actionable strategies to enhance your customer understanding and competitive advantage.